Essência is a studio that offers relaxing massage, facials, lymphatics draining and cup massage. It was founded by Ana Paula Paulino and it's located in Belo Horizonte, Brazil.
Ana Paula is an experienced estetician, and her studio needed a twist on visual design.
After researching her neighborhood in Belo Horizonte, and her main audience we concluded
her business deserved a logo that could be simple but also communicate quickly to her potential clients. 
A light color palette, along with textures that could be easily found in the houses, the influence of architecture in Floresta, and an elegant font were used to make her business highlights.
BRIEF
Develop a logo and visual identity for a massage studio located in a traditional neighborhood in Belo Horizonte, Brazil. Considering it's a service focused to women in their 35 to 60 years old who need to disconnect and decompress from routine.
SOLUTION
A logo based on the simbolism of care, in its simplicity, focusing on the massages and the relaxation. A visual identity that reassure Floresta, where is located, its textures, gardens and tradition. 
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
House in Floresta, Belo Horizonte
Back to Top