Essência is a studio that offers relaxing massage, facials, lymphatics draining and cup massage. It was founded by Ana Paula Paulino and it's located in Belo Horizonte, Brazil.
Ana Paula is an experienced estetician, and her studio needed a twist on visual design.
After researching her neighborhood in Belo Horizonte, and her main audience we concluded
her business deserved a logo that could be simple but also communicate quickly to her potential clients. 
A light color palette, along with textures that could be easily found in the houses, the influence of architecture in Floresta, and an elegant font were used to make her business highlights.

*Work in Progress*
Back to Top