In 2021, the theme of the International Women's Day was Choose to Challenge. WUKA, as a brand with women being their main audience, expanded this campaign by bringing strong female names that challenge stereotypes, celebrating women's achievements.
My role: graphic design and illustration.
My role: graphic design and illustration.
BRIEF
Develop a campaign for WUKA, focusing on social media as a platform to expand the International Women's Day theme i 2021.
Develop a campaign for WUKA, focusing on social media as a platform to expand the International Women's Day theme i 2021.
SOLUTION
The official website for IWD brings the purple as the main colour for the campaigns. So we decided to mix that to WUKA's raspberry colour to create some illustrations and letterings. We created a badge and a set of gifs, and some carousels for Instagram, telling the stories of remarklable women and girls.
The official website for IWD brings the purple as the main colour for the campaigns. So we decided to mix that to WUKA's raspberry colour to create some illustrations and letterings. We created a badge and a set of gifs, and some carousels for Instagram, telling the stories of remarklable women and girls.
