WUKA Period Underwear is a brand that focuses on promotion with a purpose. We worked on research, finding out through Women in Sport, that periods affect 80% of a woman’s exercise and that various things contribute to this such as worrying about leakages, cramps, and also generally not feeling up to it.
For that reason, WUKA as a period care brand, launched their Period Leggings in 2022. As their designer, I joined the marketing team to create a concept that could elevate the product without leaving all the functionality behind. From concept to final design of assets for digital pages on Shopify, social media posts and ads.
"Power to your period" was the concept developed. To keep encouraging women and people who bleed, that sports and leisure time should not always stop because of the fear of leaking or stigma around period blood.
My role on this project was extensive: Photoshoot planning and direction, graphic design, Illustrations and letterings, Ads, email design, e-commerce photo selection, retouching and optimization.